The web is a tremendous and memorable phenomenon that has changed the way in which we think about data, publishing, commerce and computer systems. Most importantly, the web has had a huge effect on each particular person’s means to distribute info to the world. Previous to the online, there actually was no way for an individual to easily attain a worldwide audience. Today, with the online, worldwide publishing is straightforward and instantaneous. Anyone with a pc can publish something they need, and all the world can see it a number of seconds later. There’s large creativity. Thousands of new ideas. Services that the online can supply appear infinite. The prospects for content. In 2000 and 2001, this “missing hyperlink” brought on the dying of thousands of Web-based mostly companies. While it is extremely easy for any particular person or business to publish materials on at the moment’s Web, one factor is at the moment missing — there isn’t a simple way to earn a living from these Internet sites. The online is becoming considerably like a desert.
Invent convoluted business fashions. They don’t have to rent large gross sales forces to sell advertisements. What this implies is that the richness and range of content material and providers on the web will explode. In the process, individual folks and companies will, for the primary time, be able to straight profit from their work. An individual with an amazing concept will be able to make a big amount of cash almost instantly due to resonance. Won’t folks complain about having to pay for the net? Anyone who accesses the online from house pays a monthly payment to an ISP for the privilege. MSN and Earthlink are about the identical. An AOL account is typical, and it costs about $20 a month. People in the Canada are already paying for the online; however the Websites — the rationale individuals go online in the first place — get none of it.
That is the worst case situation, and it’s unlikely anyone goes to do this. The price shall be minimal for nearly everybody. One important factor to recognize is that a penny per web page shouldn’t be the one potential billing model. One various would be a flat charge pricing mannequin. The purpose of a penny per page is to find a solution to pay Web sites immediately for his or her content material in order that they’ll survive and thrive, and so that folks have an incentive to develop new websites. For example, individuals would possibly pay a flat fee of $10 or $20 monthly. If 10% of a consumer’s page views went to CNN in a specific month, then CNN would obtain 10% of the user’s price that month. Websites would not receive “precisely one penny per web page”, but as an alternative would obtain a portion of each user’s $10 payment based mostly on traffic. This strategy answers the important thing objection that many individuals should the pure penny per web page concept — its open-ended nature.
7a – In the event you do get all of the top sites to cooperate, I cannot go to them after they start charging for his or her content material. I’ll visit different websites as an alternative. If the top 1,000 sites started charging for content, then practically each different content material and service Web site would bounce on the bandwagon to get a piece of the pie. A small however vocal minority mentions the “I won’t ever pay for content!” threat always. At that time, the never-paying minority would haven’t any Web pages to visit. New free websites might then arise. And as quickly as they reached essential mass, they too would join the penny per web page system to help operations. However, these new websites wouldn’t be capable of generate any income to support themselves, so their contribution to the web can be minimal. There is always a small minority of people who refuse to pay.
There are some survivors — Ebay, Yahoo, Amazon and so on — however nothing new is germinating in any vital approach. And many surviving Internet sites are turning as a substitute to the subscription mannequin. For example, imagine having to keep observe of and pay subscriptions to Google, Yahoo, CNN, etc. A frequent Web person would have to be paying monthly fees to dozens of websites, and can be blocked from all others. High subscription charges will ban many individuals from key sources of information. Subscribing to dozens of content material Web sites might be a royal ache within the neck. The one answer to this downside is to determine a simple way for Web sites to be paid for their content material. The world will divide into “haves” and “have nots” in a way by no means earlier than imagined. An enterprise that publishes on the net must have a strategy to become profitable — otherwise it goes out of enterprise, and its content material is misplaced.
Any 10-year-previous can learn the know-how, and anyone with a pc has the tools, so there is no barrier to entry. At no time within the history of the world has there been this form of freedom of speech or this kind of worldwide voice for this many people. The entry and potential is virtually unlimited; resonance then picks the winners. The web allows true particular person publishing. Planet-spanning distribution. What is lacking right now’s any means for a person or enterprise to derive worth from an revolutionary Web thought. With a penny per web page, we might have a self-propagating combination of enterprise and creativity: immediate publishing with prompt revenue for any particular person who can entry the online. They don’t have to hunt venture capital. Under the penny-per-web page mannequin, millions of companies and individuals can attempt tens of millions of ideas, and if they are profitable they may directly and instantly benefit. They do not need to experiment with.